Pricing that pays for itself.
Every website ships with a growth plan. Start free with the Launch plan, or buy a Standard, Premium, or Custom build and pair it with any plan, no minimum. Plus AI Automation and an AI Strategy retainer when you outgrow DIY.
Get a free website with the Launch plan.
A real lead-capture landing page on your own domain, live in 48 to 96 hours, included with the Launch plan at $197 a month. 6-month plan minimum applies.
- $0 build, included with Launch plan
- $197/mo · 6-month minimum
- Your domain on day one
- Live in 48 to 96 hours
Choose how much site you need.
Mockup is the free preview. The Free Website is included with the Launch plan. Standard, Premium, and Custom are paid builds. You pair them with any plan, with no minimum term.
- 1 visual preview page
- Share-token URL (no domain)
- Hero animation included
- Brand tokens and copy direction
- Live in 24 to 48 hours
- 1 lead-capture landing page
- 1 hero motion graphic
- Your domain, your branding
- Included with Launch plan ($197/mo)
- 6-month plan minimum
- 4 to 5 pages published
- Premium motion on hero and key sections
- Service and location landing pages
- Reviews carousel and FAQ blocks
- Lead form wired to your CRM
- Pair with any plan · no minimum
- 6 to 8 pages published
- Premium motion across hero and key sections
- Service pillar pages by category
- City pages for your service area
- Booking widget or calendar embed
- Pair with any plan · no minimum
- 9 or more pages published
- Showcase motion across the site
- Custom integrations and AI workflows
- AI Strategy advisory on the build
- Plan and terms set during scoping
The website is on the house when you start with a plan.
Every plan includes hosting, lead capture, and the systems that turn calls into customers. Start at the tier that matches today. Upgrade when the data says so.
- Premium hosting on Vercel infrastructure
- Web form lead capture into your inbox
- Missed-call text-back on your business number
- Monthly uptime and analytics report
- Required with the Free Website Build
- Everything in Host & Capture
- Review automation after every job
- CRM setup with pipeline stages
- Automated quote and follow-up sequences
- Quarterly site refresh and SEO check
- Everything in Lead Engine
- Monthly strategy call and roadmap
- Conversion rate optimization on top pages
- Custom AI workflow build out
- Priority support response inside 4 hours
Plan term: The Free Website Build path requires a 6-month minimum on the Host & Capture plan. When you purchase a Standard, Premium, or Custom build up front, there is no minimum on the plan. Pick any tier and change it anytime.
Two products that stack on any plan.
AI Automation and the AI Strategy retainer are scoped separately from the website work. Either one can be added to any plan, or run on its own.
Scoped one-time builds shipped in 2 to 4 weeks on the stack you already use: GoHighLevel, Make.com, OpenAI. A workflow that saves an hour a day is $3,000 here. Big-agency AI consultancies quote $50,000 for the same work.
8 hours of strategic guidance plus 1 dedicated build day every month. For businesses under $5M where a $300k full-time CTO is not realistic, but the technical decisions still demand someone who knows what they are doing.
ZapFlowMatic vs a typical agency.
The math is the math. Owners deserve to see it before the call.
| What you are buying | ZapFlowMatic | Typical agency |
|---|---|---|
| Website cost up front (with monthly plan) | $0 included | $3,000 to $8,000 |
| Time to launch | 48 to 96 hours | 4 to 12 weeks |
| Strategy meetings before site goes live | 1 intro call | 6 to 12 meetings |
| Monthly hosting | Included | $50 to $200 |
| Missed-call text-back | Included on Host & Capture | $99 add-on |
| Review automation | Included on Lead Engine | $149 add-on |
| Account team count | 1 operator | Account manager, project manager, designer, developer |
| Cancellation | No minimum on paid builds · 6-month on free path | 12 month contract is standard |
Common questions before the call.
What is the difference between Mockup and the Free Website?
A Mockup is a free visual preview on a share-token URL. It is not your live site and it does not have your domain attached. No commitment. The Free Website is a published lead-capture landing page on your own domain, included with the Launch plan at $197 a month and a 6-month minimum on the plan.
Can I upgrade later?
Yes. Most owners start with the Free Website on a Launch plan and add pages when growth justifies it. The upgrade is from the Free Website to a Standard build at $1,500, which gets you 4 to 5 pages, premium motion, service and location landing pages, reviews carousel, FAQ blocks, and a CRM-wired lead form. Your existing content carries forward.
How does the Free Website Build work?
The Free Website Build is a single lead-capture landing page on your own domain, included at no charge with the Launch plan at $197 a month. The plan carries a 6-month minimum so we can recover the build labor. Real ZFM design. Your domain. Live in 48 to 96 hours. There is no standalone option to buy the build without the plan.
What is the minimum commitment on paid builds?
There is no minimum on the monthly plan when you purchase a Standard, Premium, or Custom build up front. You have already paid for the build, so you can pick any plan and change or cancel it at any time. The 6-month minimum only applies to the Free Website path, where we are absorbing the build labor in exchange for the plan commitment.
How does AI Automation pricing work?
AI Automation is sold separately from website builds. A Single Workflow is $1,500 one-time. A Workflow Pack of 3 to 5 workflows that share data is $3,000 one-time. Monthly AI add-ons that sit on top of any ZFM plan run $50 to $200 a month depending on volume. Larger one-time builds range from $1,500 to $5,000 and are scoped on a discovery call.
What is the AI Strategy retainer minimum?
The AI Strategy retainer is $2,500 a month with a 6-month minimum. You get 8 hours of AI-fluent strategic guidance plus 1 dedicated build day every month. After the 6-month minimum the retainer continues month to month and can be cancelled with 30 days notice.
Does the price include hosting?
Hosting is included on every monthly plan. If you only buy a build with no monthly plan, hosting is billed separately at our cost. Most clients pick a monthly plan because it bundles hosting, lead capture, and review automation in one number.
What if I need add-ons?
Add-ons are quoted per project. Examples include extra service pages, blog setup, location pages, custom integrations, and AI automations. We tell you the cost before any work starts.
How is animation count decided?
Animation is a design decision, not a counting exercise. We start with the hero and add motion graphics where they sharpen the story. Standard usually means hero plus one ambient section. Premium usually means hero plus a few ambient sections. Custom is showcase motion across the site. We pick the right number for your build, not a quota you have to meet.
What is not included?
Stock photography licensing beyond what we provide, paid ad spend, third-party tool subscriptions outside our standard stack, and printed assets are not included. Anything outside the scope is quoted up front.
Pick a tier or pick a 15-minute call.
If you know what you want, hit the tier button. If you want a human to look at your business and tell you the honest answer, book the call.