Pricing

Pricing that pays for itself.

Every website ships with a growth plan. Start with a free mockup, pick the build that fits, and pair it with any plan. 14 days free, no minimum term. Plus AI Automation and an AI Strategy retainer when you outgrow DIY.

Build tiers

Choose how much site you need.

Mockup is the free preview. Standard, Premium, and Custom are paid builds: 50% to start, 50% at go-live, paired with any plan. 14 days free, no minimum term.

Mockup
Free
See the build before you commit. No domain, no plan, no fee. Proof, nothing else.
  • Hero animation included
  • Real ZFM imagery and brand tokens
  • 1 visual preview page
  • Private share link (no domain)
  • Ready in 24 to 48 hours
Premium
$2,500
Showcase build for multi-service or multi-location authority. Built for organic moat.
  • Showcase motion: hero plus ambient sections
  • 4K imagery and custom visual direction
  • Booking widget or calendar embed
  • Service pillar pages by category
  • 3 revision rounds included
  • Capacity: 6 to 8 pages, service or city pages
  • On-page SEO plus local schema
Custom
$4,500+
Bespoke build. Your operating layer: site, integrations, and AI workflows.
  • Bespoke motion across the site
  • Full custom visual direction
  • Custom integrations and AI workflows
  • AI Strategy advisory on the build
  • Revision rounds set during scoping
  • Capacity: 9 or more pages
  • Full technical SEO setup

Included pages can be service pages or city pages. Additional city pages from $350. Builds are billed 50% to start, 50% at go-live.

Monthly growth plans

Every build runs on a growth plan.

Every plan includes hosting, lead capture, and the systems that turn calls into customers. Start with 14 days free at the tier that matches today. Upgrade when the data says so.

Host & Capture
Entry-tier proof of value
$197/mo
  • Premium hosting on Vercel infrastructure
  • Web form lead capture into your inbox
  • Missed-call text-back on your business number
  • Monthly uptime and analytics report
  • Pairs with any build tier
Start with Host & Capture
Full Growth
Owner-operated growth partner
$497/mo
  • Everything in Lead Engine
  • Monthly strategy call and roadmap
  • Conversion rate optimization on top pages
  • Custom AI workflow build out
  • Priority support response inside 4 hours
Start with Full Growth

Plan term: Every plan starts with a 14-day free trial and carries no minimum term. Pick any tier and change it anytime with 30 days notice. Builds are billed 50% to start and 50% at go-live.

Beyond the website

Two products that stack on any plan.

AI Automation and the AI Strategy retainer are scoped separately from the website work. Either one can be added to any plan, or run on its own.

AI Automation
Workflows that pay for themselves in months, not years.
From $1,500 one-time, or $50–$200/mo add-on

Scoped one-time builds shipped in 2 to 4 weeks on the stack you already use: our Command Center platform, Make.com, OpenAI. A workflow that saves an hour a day is $3,000 here. Big-agency AI consultancies quote $50,000 for the same work.

Single Workflow $1,500 Workflow Pack (3–5 stacked) $3,000 Monthly add-on $50–$200/mo
AI Strategy
An AI-fluent technical partner on retainer.
$2,500/mo · 6 month minimum

8 hours of strategic guidance plus 1 dedicated build day every month. For businesses under $5M where a $300k full-time CTO is not realistic, but the technical decisions still demand someone who knows what they are doing.

8 hours strategic guidance / mo 1 build day / mo 6 month minimum, then month to month
How we compare

ZapFlowMatic vs a typical agency.

The math is the math. Owners deserve to see it before the call.

What you are buying ZapFlowMatic Typical agency
What you see before you pay Free custom mockup of your actual site $3,000 to $8,000
Time to launch Mockup in 24 to 48 hours, build live in days 4 to 12 weeks
Strategy meetings before site goes live 1 intro call 6 to 12 meetings
Monthly hosting Included $50 to $200
Missed-call text-back Included on Host & Capture $99 add-on
Review automation Included on Lead Engine $149 add-on
Account team count 1 operator Account manager, project manager, designer, developer
Cancellation No plan minimums · 14-day free trial 12 month contract is standard
Pricing FAQ

Common questions before the call.

What exactly is the free mockup?

A free visual preview of your new site on a private share link. Real ZFM design built from your intake form, no domain attached, no commitment. If you like it, the mockup becomes the blueprint for your build.

Can I upgrade later?

Yes. Most owners start with the Standard build at $1,500 and add pages when growth justifies it. Premium adds service pillar and city pages, Custom adds integrations and AI workflows. Your existing content carries forward.

How does payment work?

The mockup is free. Paid builds run 50% to start and 50% at go-live. Monthly plans start with a 14-day free trial and carry no minimum term.

What is the minimum commitment on paid builds?

There is no minimum on the monthly plan. Pick any plan tier, start with a 14-day free trial, and change or cancel with 30 days notice.

How does AI Automation pricing work?

AI Automation is sold separately from website builds. A Single Workflow is $1,500 one-time. A Workflow Pack of 3 to 5 workflows that share data is $3,000 one-time. Monthly AI add-ons that sit on top of any ZFM plan run $50 to $200 a month depending on volume. Larger one-time builds range from $1,500 to $5,000 and are scoped on a discovery call.

What is the AI Strategy retainer minimum?

The AI Strategy retainer is $2,500 a month with a 6-month minimum. You get 8 hours of AI-fluent strategic guidance plus 1 dedicated build day every month. After the 6-month minimum the retainer continues month to month and can be cancelled with 30 days notice.

Does the price include hosting?

Hosting is included on every monthly plan. If you only buy a build with no monthly plan, hosting is billed separately at our cost. Most clients pick a monthly plan because it bundles hosting, lead capture, and review automation in one number.

What if I need add-ons?

Add-ons are quoted per project. Examples include extra service pages, blog setup, location pages, custom integrations, and AI automations. We tell you the cost before any work starts.

How is animation count decided?

Animation is a design decision, not a counting exercise. We start with the hero and add motion graphics where they sharpen the story. Standard usually means hero plus one ambient section. Premium usually means hero plus a few ambient sections. Custom is showcase motion across the site. We pick the right number for your build, not a quota you have to meet.

What is not included?

Stock photography licensing beyond what we provide, paid ad spend, third-party tool subscriptions outside our standard stack, and printed assets are not included. Anything outside the scope is quoted up front.

Start with proof, not a pitch.

If you know what you want, hit the tier button. If you want to see the work first, ask for the free mockup. If you want a human, book the call.